How 54 competitors capture email and SMS

One row per brand. “Fires” is seconds from page load to the pop-up appearing on desktop. Blank means nothing appeared inside 27 seconds for a browser with no history.

Measured by polling every 500ms from page load. 19 brands gave us a desktop timing. Median 3.0 seconds.

Pulled verbatim from the pop-up text, so this is what a first-time visitor actually sees, not what the brand's press page claims.

We clicked the primary control on every pop-up that fired and re-scanned, so a “step 2” here is one we actually reached.

5 of 22 brands that showed a pop-up run a genuine two-screen flow where screen 1 does not ask for contact details. The rest put the field on the first screen.

This is the thin part of the category and therefore the opening. Below is every brand where we found a phone ask, a tap-to-text link or an SMS keyword.

The cheapest copy test on the list. 10 of 54 write the refusal as a cost to the visitor rather than a neutral close.

Loaded separately on an iPhone viewport with an iOS user agent. 19 of 54 fired a pop-up on mobile. 1 serve visibly different content there.

Fingerprinted from the scripts each storefront loads. Useful the next time somebody proposes buying a tool: this is who is actually running in our category.

22 brands showed nothing overlaid in 42 seconds of watching, on desktop or mobile. They are not absent from list building, they just do it passively. This is what they run instead, captured and screenshotted the same way.

Every pop-up we caught, as we caught it. Brands where nothing fired are listed at the end so the absence is on the record too.

Alani Nu

alaninutrition.com mass

Fires at

2.5s

Coverage

100% of viewport

Step 1 asks

email

Offer

15% off

Phone ask

no

Desktop, step 1

enjoy 15% off your next order Get in on exclusive deals, new arrivals and everything in between email address: sip with us

fields: email:email, submit:  ·  buttons: sip with us | Submit

Mobile, step 1

enjoy 15% off your next order Get in on exclusive deals, new arrivals and everything in between email address: sip with us

fields: email:email, submit:  ·  buttons: sip with us | Submit

Desktop, step 1

Mobile, step 1

stack: Klaviyo, Gorgias

Ancestral Supplements

ancestralsupplements.com ancestral

Fires at

1.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

mystery discount

Phone ask

no

Desktop, step 1

YOU'VE GOT A MYSTERY DISCOUNT REVEAL

fields: none  ·  buttons: REVEAL

Desktop, step 2

YOU'VE GOT A MYSTERY DISCOUNT CONTINUE *first time customers only

fields: text:email  ·  buttons: CONTINUE

Mobile, step 1

TRY YOUR LUCK Scratch below to see what you win YOU'VE GOT A MYSTERY DISCOUNT

fields: none  ·  buttons: YOU'VE GOT A MYSTERY DISCOUNT

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Attrac, Recharge, Opensend, Gorgias

ARMRA

tryarmra.com colostrum

Fires at

1.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

30% off, 5% off

Phone ask

no

Desktop, step 1

Start your revival with 30% Off Select your health goal to access your offer. GUT HEALTH IMMUNE HEALTH METABOLISM FITNESS & RECOVERY SKIN & HAIR

fields: none  ·  buttons: GUT HEALTH | IMMUNE HEALTH | METABOLISM | FITNESS & RECOVERY | SKIN & HAIR

Desktop, step 2

Start your revival with 30% Off CONTINUE Offer applies to orders placed through ARMRA.com. Discount amount is 30% off your first subscription order with code WELCOME30 and does not apply to recurring subscription orders. All recurring subscription orders will receive the standard 5% off. Discount does not apply to ARMRA Colostrum Unflavored Jar - XL, ARMRA Colostrum Soda, gift cards, shipping fees, taxes, or duties.

fields: text:email  ·  buttons: CONTINUE

Mobile, step 1

Start your revival with 30% Off Select your health goal to access your offer. GUT HEALTH IMMUNE HEALTH METABOLISM FITNESS & RECOVERY SKIN & HAIR

fields: none  ·  buttons: GUT HEALTH | IMMUNE HEALTH | METABOLISM | FITNESS & RECOVERY | SKIN & HAIR

Mobile, step 2

Start your revival with 30% Off CONTINUE Offer applies to orders placed through ARMRA.com. Discount amount is 30% off your first subscription order with code WELCOME30 and does not apply to recurring subscription orders. All recurring subscription orders will receive the standard 5% off. Discount does not apply to ARMRA Colostrum Unflavored Jar - XL, ARMRA Colostrum Soda, gift cards, shipping fees, taxes, or duties.

fields: text:email  ·  buttons: CONTINUE

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, OptiMonk, WisePops, Wunderkind, Stay AI, Emotive, Gorgias

Bare Performance Nutrition

bpnsupps.com sports

Fires at

n/a

Coverage

100% of viewport

Step 1 asks

email

Offer

—

Phone ask

no

Mobile, step 1

GO GEL CAF VARIETY PACK IS HERE Sign up to stay in the loop on new drops. GET YOURS NOW

fields: text:email  ·  buttons: GET YOURS NOW

Mobile, step 1

stack: Klaviyo, Attentive, OptiMonk, WisePops, Wunderkind, Octane AI, Recharge, Emotive, Gorgias

BiOptimizers

bioptimizers.com longevity

Fires at

10.5s

Coverage

100% of viewport

Step 1 asks

email

Offer

—

Phone ask

no

Desktop, step 1

fields: text:full_name, email:email, submit:, hidden:hs_context  ·  buttons: SUBSCRIBE

Mobile, step 1

fields: text:full_name, email:email, submit:, hidden:hs_context  ·  buttons: SUBSCRIBE

Desktop, step 1

Desktop, step 2

Exit intent

Mobile, step 1

Mobile, step 2

Bloom Nutrition

bloomnu.com mass

Fires at

2.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

mystery discount

Phone ask

no

Desktop, step 1

You've got a mystery discount But first, let us know what you’re looking for! Fitness Fuel Gut Health Energy Boost I'm not sure!

fields: none  ·  buttons: Fitness Fuel | Gut Health | Energy Boost | I'm not sure!

Desktop, step 2

You've got a mystery discount Continue

fields: text:email  ·  buttons: Continue

Mobile, step 1

You've got a mystery discount But first, let us know what you’re looking for! Fitness Fuel Gut Health Energy Boost I'm not sure!

fields: none  ·  buttons: Fitness Fuel | Gut Health | Energy Boost | I'm not sure!

Mobile, step 2

You've got a mystery discount Continue

fields: text:email  ·  buttons: Continue

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Attentive, Attrac, Recharge

Double Wood

doublewoodsupplements.com value

Fires at

9.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

25% off

Phone ask

no

Desktop, step 1

You've Got 25% Off What's your primary health concern? Mood, Energy & Stress Resilience Aging & Longevity Support Digestive & Microbiome Health Other No thanks

fields: none  ·  buttons: Mood, Energy & Stress Resilience | Aging & Longevity Support | Digestive & Microbiome Health | Other | No thanks

Mobile, step 1

You've Got 25% Off What's your primary health concern? Mood, Energy & Stress Resilience Aging & Longevity Support Digestive & Microbiome Health Other No thanks

fields: none  ·  buttons: Mood, Energy & Stress Resilience | Aging & Longevity Support | Digestive & Microbiome Health | Other | No thanks

Desktop, step 1

Mobile, step 1

stack: Klaviyo, Alia

Everyday Dose

everydaydose.com wellness

Fires at

13.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

70% off, free gift

Phone ask

no

Desktop, step 1

Try your luck Scratch below to see what you win You've Got 70% off + 8 FREE Gifts No, thanks

fields: none  ·  buttons: You've Got 70% off + 8 FREE Gifts | No, thanks

Mobile, step 1

Try your luck Scratch below to see what you win You've Got 70% off + 8 FREE Gifts No, thanks

fields: none  ·  buttons: You've Got 70% off + 8 FREE Gifts | No, thanks

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Alia, Opensend, Gorgias

Four Sigmatic

foursigmatic.com mass

Fires at

n/a

Coverage

100% of viewport

Step 1 asks

—

Offer

—

Phone ask

no

Exit intent

Claim A Special Discount To claim, tell us: What's your current wellness priority? Focus Calm Gut Health

fields: none  ·  buttons: Focus | Calm | Gut Health

Exit intent

stack: Klaviyo, Octane AI, Attrac, Gorgias

Goli

goli.com mass

Fires at

5.5s

Coverage

100% of viewport

Step 1 asks

email

Offer

15% off

Phone ask

no

Desktop, step 1

Want To Claim 15% OFF Your First Order? Enter your email below for delicious savings email_input CONTINUE

fields: email:email, submit:  ·  buttons: CONTINUE | Submit

Mobile, step 1

Want To Claim 15% OFF Your First Order? Enter your email below for delicious savings email_input CONTINUE

fields: email:email  ·  buttons: CONTINUE

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Attrac, Recharge

Jocko Fuel

jockofuel.com sports

Fires at

1.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

15% off

Phone ask

no

Desktop, step 1

YOU'VE GOT 15% OFF CLAIM 15% OFF No thanks

fields: none  ·  buttons: CLAIM 15% OFF | No thanks

Desktop, step 2

YOU'VE GOT 15% OFF CONTINUE

fields: text:email  ·  buttons: CONTINUE

Mobile, step 1

YOU'VE GOT 15% OFF CLAIM 15% OFF No thanks

fields: none  ·  buttons: CLAIM 15% OFF | No thanks

Mobile, step 2

YOU'VE GOT 15% OFF CONTINUE

fields: text:email  ·  buttons: CONTINUE

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Attentive, Octane AI, Attrac, Recharge, PushOwl, Gorgias

Live Conscious

liveconscious.com mass

Fires at

1.5s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

up to 30%

Phone ask

no

Desktop, step 1

WOULD YOU LIKE UP TO 30% OFF? YES No thanks, I'll pay full price

fields: none  ·  buttons: YES | No thanks, I'll pay full price

Desktop, step 2

04 Minutes : 54 Seconds Remaining UNLOCK UP TO 30% OFF By submitting your email address, you agree to receive marketing emails including AI content from Live Conscious. We may share info with service providers per our Privacy Policy. You can unsubscribe at any time. By submitting your email address, you also agree to our Terms (incl. arbitration) will open in a new tab & Privacy Policy will open in a new tab . Contac

fields: email:Email Address  ·  buttons: CLAIM DISCOUNT when you sign up for emails

Mobile, step 1

WOULD YOU LIKE UP TO 30% OFF? YES No thanks, I'll pay full price

fields: none  ·  buttons: YES | No thanks, I'll pay full price

Mobile, step 2

04 Minutes : 55 Seconds Remaining UNLOCK UP TO 30% OFF By submitting your email address, you agree to receive marketing emails including AI content from Live Conscious. We may share info with service providers per our Privacy Policy. You can unsubscribe at any time. By submitting your email address, you also agree to our Terms (incl. arbitration) will open in a new tab & Privacy Policy will open in a new tab . Contac

fields: email:Email Address  ·  buttons: CLAIM DISCOUNT when you sign up for emails

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Attentive, Recharge, PushOwl

Naked Nutrition

nakednutrition.com value

Fires at

n/a

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

15% off

Phone ask

no

Desktop, step 1

YOU'VE GOT 15% OFF *First-time customers only YES, PLEASE! I’m not interested.

fields: none  ·  buttons: YES, PLEASE! | I’m not interested.

Desktop, step 1

stack: Attentive, OptiMonk, WisePops, Wunderkind, Retention.com, Emotive

Neurohacker / Qualia

neurohacker.com longevity

Fires at

3.5s

Coverage

27% of viewport

Step 1 asks

email

Offer

up to 75%, 75% off

Phone ask

no

Desktop, step 1

WELCOME TO QUALIA: ENTER YOUR EMAIL TO UNLOCK UP TO 75% OFF † your order By submitting your email, you agree to receive promotional emails from Qualia. Unsubscribe at any time. You agree to the Privacy Policy & Terms and Conditions. GET THIS OFFER ​​​​​​​NO THANKS, I'LL PAY FULL PRICE

fields: email:elementINPUT11799849  ·  buttons: GET THIS OFFER

Mobile, step 1

WELCOME TO QUALIA: ENTER YOUR EMAIL TO UNLOCK UP TO 75% OFF† ​​​​​​​your order By submitting your email, you agree to receive promotional emails from Qualia. Unsubscribe at any time. You agree to the Privacy Policy & Terms and Conditions. GET UPTO 75% OFF NOW when you signup email and texts ​​​​​​​NO THANKS, I'LL PAY FULL PRICE

fields: email:elementINPUT61710104  ·  buttons: GET UPTO 75% OFF NOW when you signup email and texts

Desktop, step 1

Exit intent

Mobile, step 1

stack: Klaviyo, Attentive

Obvi

myobvi.com mass

Fires at

3.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

20% off

Phone ask

no

Desktop, step 1

Try Your Luck Scratch below to see what you win You've got 20% OFF!

fields: none  ·  buttons: You've got 20% OFF!

Mobile, step 1

Try Your Luck Scratch below to see what you win You've got 20% OFF!

fields: none  ·  buttons: You've got 20% OFF!

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Digioh, Stay AI, Retention.com, Gorgias

OneSkin

oneskin.co longevity

Fires at

10.5s

Coverage

100% of viewport

Step 1 asks

email

Offer

—

Phone ask

no

Desktop, step 1

A LITTLE CELLULAR CARE, ON US ​ Get a FREE Skin Longevity Mini Set* ​($58 Value) ​ Sign up to claim your kit and stay in the loop on exclusive offers, launches, and skin longevity news. CLAIM KIT NO THANKS *Valid with first purchase of $79+

fields: email:email, submit:  ·  buttons: CLAIM KIT | NO THANKS | Submit

Mobile, step 1

A LITTLE CELLULAR CARE, ON US ​ Get a FREE Skin Longevity Mini Set ($58 Value) ​ Sign up to claim your kit and stay in the loop on exclusive offers, launches, and skin longevity news. ​ Email address CLAIM KIT NO THANKS *Valid with first purchase of $79+

fields: email:email  ·  buttons: CLAIM KIT | NO THANKS

Desktop, step 1

Desktop, step 2

Mobile, step 1

stack: Attrac

Physician's Choice

physicianschoice.com mass

Fires at

2.5s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

40% off

Phone ask

no

Desktop, step 1

TRY YOUR LUCK Scratch below to see what you win You've got 40% OFF

fields: none  ·  buttons: You've got 40% OFF

Mobile, step 1

TRY YOUR LUCK Scratch below to see what you win You've got 40% OFF

fields: none  ·  buttons: You've got 40% OFF

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Privy, Alia, Octane AI, Recharge

RAW Nutrition

getrawnutrition.com sports

Fires at

2.0s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

25% off

Phone ask

no

Desktop, step 1

Want 25% Off Your First Order? Tell us: what is your current fitness goal? Build Muscle Lose Weight Boost Endurance + Recovery Daily Consistency No thanks, I'll pay full price

fields: submit:  ·  buttons: Build Muscle | Lose Weight | Boost Endurance + Recovery | Daily Consistency | No thanks, I'll pay full price | Submit

Mobile, step 1

Want 25% Off Your First Order? Tell us: what is your current fitness goal? Build Muscle Lose Weight Boost Endurance + Recovery Daily Consistency No thanks, I'll pay full price

fields: none  ·  buttons: Build Muscle | Lose Weight | Boost Endurance + Recovery | Daily Consistency | No thanks, I'll pay full price

Desktop, step 1

Mobile, step 1

stack: Klaviyo, Stay AI

RenueByScience

renuebyscience.com longevity

Fires at

5.5s

Coverage

100% of viewport

Step 1 asks

email

Offer

15% off

Phone ask

no

Desktop, step 1

Join our VIP list for 15% off your order Plus personalized offers, the latest science, and product news delivered to your inbox. Email SIGN ME UP

fields: email:email, submit:  ·  buttons: SIGN ME UP | Submit

Mobile, step 1

Join our VIP list for 15% off your order Plus personalized offers, the latest science, and product news delivered to your inbox. Email SIGN ME UP

fields: email:email, submit:  ·  buttons: SIGN ME UP | Submit

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Swym (BIS)

Transparent Labs

transparentlabs.com sports

Fires at

1.5s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

mystery discount

Phone ask

no

Desktop, step 1

Try Your Luck Scratch below to see what you win You've Got A Mystery Discount No thanks, I'll pay full price

fields: none  ·  buttons: You've Got A Mystery Discount | No thanks, I'll pay full price

Mobile, step 1

Try Your Luck Scratch below to see what you win You've Got A Mystery Discount No thanks, I'll pay full price

fields: none  ·  buttons: You've Got A Mystery Discount | No thanks, I'll pay full price

Desktop, step 1

Desktop, step 2

Mobile, step 1

Mobile, step 2

stack: Klaviyo, Postscript, Retention.com

Tru Niagen

truniagen.com longevity

Fires at

5.5s

Coverage

100% of viewport

Step 1 asks

no field, buttons only

Offer

10% off

Phone ask

no

Desktop, step 1

You've got 10% off! Claim Offer No Thanks

fields: submit:  ·  buttons: Claim Offer | No Thanks | Submit

Mobile, step 1

You've got 10% off! Claim Offer No Thanks

fields: submit:  ·  buttons: Claim Offer | No Thanks | Submit

Desktop, step 1

Mobile, step 1

stack: Klaviyo, Attrac

Truvani

truvani.com mass

Fires at

7.5s

Coverage

100% of viewport

Step 1 asks

email + phone

Offer

up to 73%, free starter kit

Phone ask

yes

Desktop, step 1

🎁 Best Deal Of The Year! 🎁 YOU'VE GOT UP TO 73% OFF Plus a FREE Starter Kit! To claim, tell us what you're shopping for today: Plant Based Protein Electrolytes Whey Protein Creatine Other No thanks, I don't want a discount.

fields: radio:custom_fields[Uvr9aowRZ], radio:custom_fields[Uvr9aowRZ], radio:custom_fields[Uvr9aowRZ], radio:custom_fields[Uvr9aowRZ], radio:custom_fields[Uvr9aowRZ], email:visitor[email], text:Search, tel:custom_fields[phone]  ·  buttons: Spain +34

Desktop, step 1

stack: Klaviyo, Postscript, OptiMonk, Recharge, Opensend, Gorgias

AG1

drinkag1.com mass · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

SHOP The Pouch Travel Packs REVIEWS AG1 Reviews on Trustpilot Third-Party Testing Informed Sport Cologne List LEARN MORE AG1 Reviews Ingredients Benefits FAQs ABOUT About Us Refer Friends Partners Impact Report Accessibility Statement CONTACT My Account Track My Order Help Careers CONNECT Join Our Newsletter

fields: text:email  ·  buttons: SHOP | REVIEWS | LEARN MORE | ABOUT | CONTACT

Embedded signup unit

stack: Klaviyo

Ancient Nutrition

ancientnutrition.com ancestral · no pop-up seen

Pop-up

none in 42s

Surface

in-page block

Asks for

email

Phone ask

no

Embedded unit

Get $10 off your next order when you sign up for emails. Subscribe

fields: email:emailNewsletter  ·  buttons: Subscribe

Embedded signup unit

stack: Attentive, Justuno, Octane AI, Gorgias

Bucked Up

buckedup.com sports · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email + phone

Phone ask

yes

Embedded unit

JOIN THE BUCKED UP FAM Become a VIP and score exclusive offers, training tips, and an exclusive discount on your first order—delivered right to your inbox. Full Name Email Address Mobile Phone Number I agree to receive marketing emails and SMS from Bucked Up. I've read the Privacy Policy & Terms of Use. SIGN UP NOW!

fields: text:fullName, text:email, text:phone, checkbox:check  ·  buttons: SIGN UP NOW!

Embedded signup unit

stack: Klaviyo, Gorgias

Bulletproof

bulletproof.com mass · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

Stay Bulletproof: Subscribe Today Enter your Email to Subscribe I'M IN

fields: hidden:g, hidden:fields, email:hide-e-mail, text:name, email:email, hidden:success_url, hidden:signup_current_source  ·  buttons: I'M IN

Embedded signup unit

stack: Klaviyo, Swym (BIS)

Function Health

functionhealth.com testing · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

Company Join Function Login Newsroom Security Careers Contact us Explore What people say About MRI & CT Pricing Testing locations Community Gift Function For employers For practitioners For creators Share your story Subscribe and get 9 health guides for living 100 healthy years. Get the foundational guides for lifelong health. Built by top experts with decades of research. Submit Privacy Policy Te

fields: text:_hp, email:email  ·  buttons: Submit

Embedded signup unit

Ghost Lifestyle

ghostlifestyle.com sports · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email + phone

Phone ask

yes

Embedded unit

Enter email address (required) SUBSCRIBE * E-mail Address Required Enter phone number SUBSCRIBE ** I agree to receive recurring automated marketing text messages (e.g. cart reminders) at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy.

fields: hidden:form_type, hidden:utf8, hidden:contact[tags], email:contact[email], hidden:customer_id, hidden:customer_email, tel:phone_number, checkbox:accept_terms  ·  buttons: SUBSCRIBE | SUBSCRIBE

Embedded signup unit

stack: Klaviyo, Postscript, Alia, Typeform, Gorgias

Heart & Soil

heartandsoil.co ancestral · no pop-up seen

Pop-up

none in 42s

Surface

in-page block

Asks for

email

Phone ask

no

Embedded unit

Get weekly health insights delivered to your inbox so you can radically improve your health Join 155,000+ Subscribers JOIN FREE

fields: text:First name, email:email, submit:, text:First name, email:email, submit:  ·  buttons: JOIN FREE | Submit | JOIN FREE | Submit

Embedded signup unit

stack: Klaviyo, Postscript, Justuno, Alia, Typeform

IM8

im8health.com longevity · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

SHOP Premium Core Nutrition The Beckham Stack Merchandise Shop All COMPANY About Us Inter Miami CF Science Impact LEARN Reviews Ingredients Quality and Standards IM8 Ambassador Program IM8 vs AG1 Next Gen IM8 vs Live it Up Super Greens IM8 vs Bloom Greens & Superfoods IM8 vs Huel Daily Greens SUPPORT FAQs Track My Order Returns / Exchanges Contact Us WhatsApp IM8 COMMUNITY IM8 Strava Club Instagra

fields: hidden:form_type, hidden:utf8, hidden:contact[tags], email:contact[email]  ·  buttons: ▶ | JOIN NOW

Embedded signup unit

stack: Klaviyo, Attrac, Gorgias

Lemme

lemmelive.com mass · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

be first to get the goods Email SUBSCRIBE By entering your email and clicking the submit button you agree to receive marketing email messages from Lemme at the email address provided. Unsubscribe at any time. View our Privacy Policy and Terms. © 2026 Lemme is a registered trademark of KK Nutrition, Inc. Privacy Policy Accessibility Terms and Conditions of Service and Sale Consumer Health Data Your

fields: email:email  ·  buttons: SUBSCRIBE

Embedded signup unit

stack: Klaviyo, Attentive, Postscript, Stay AI

LMNT

drinklmnt.com mass · no pop-up seen

Pop-up

none in 42s

Surface

in-page block

Asks for

email

Phone ask

no

Embedded unit

On a mission to restore health through hydration. Sign up for Salty Science and the inside scoop on LMNT launches. Stay Salty

fields: text:email  ·  buttons: Stay Salty

Embedded signup unit

MUD\WTR

mudwtr.com mass · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

We Make a Newsletter We make a newsletter people actually look forward to. One thing to read, one thing to watch, one thing to listen to—curated for curious minds and better days. Email Join

fields: email:email, submit:  ·  buttons: Join | Submit

Embedded signup unit

stack: Klaviyo, Postscript, Recharge, Retention.com

Needed

thisisneeded.com clinical · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

Join our community Subscribe to our newsletter for science-backed guidance and real support, delivered to your inbox each week. Email address By submitting my email, I consent to receive marketing emails from needed. Footer navigation Shop Cycle Support Trying to Conceive Egg Freezing & IVF Pregnancy Postpartum Women's Health Perimenopause Men's Health & Fertility Bundle & Save Shop All Learn Our

fields: email:email  ·  buttons: none

Embedded signup unit

stack: Klaviyo, Recharge, Typeform, Gorgias

NOW Foods

nowfoods.com value · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

Find a Store Retailer Login Switch to NOW Canada Stay in the Know with NOW Sign-up for our monthly newsletter to lead a healthier life. By submitting my email, I give my consent to transfer this information to Klaviyo for the purposes of receiving related emails. Email Address Sign Up Follow Us Facebook Instagram Pinterest Twitter YouTube Products On Sale Quality & Safety About NOW International S

fields: email:email_address, hidden:signup, hidden:signup_list, hidden:antibot_key, hidden:form_build_id, hidden:form_id, text:url  ·  buttons: Sign Up

Embedded signup unit

stack: Klaviyo

Nutrafol

nutrafol.com clinical · no pop-up seen

Pop-up

none in 42s

Surface

footer form

Asks for

email

Phone ask

no

Embedded unit

Sign up to our mailing list and get $10 off your first subscription order. By signing up, you agree to our Sign-Up and Save Policy and our Privacy Policy. Already a customer? Log in to your myNutrafol account

fields: text:email  ·  buttons: none

Embedded signup unit

stack: Klaviyo, Attentive

OLLY

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Sign up to get promos, giveaways and product news FAQs Learn About Subscriptions Contact Find a Store Careers Help Center Become an OLLY Ambassador

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Organifi

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Take an extra 15% off your first order. We'll also send you delicious recipes, product updates, and more. SUBSCRIBE VIA SMS Account Our Story FAQs Manage Subscriptions Green Juice 101 Gift Card Store Locator Blog Give 10%, Get 10% Wholesale Refund Policy Influencers & Social Media Rewards Guarantee Careers Military & First Responders

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Paleovalley

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QUICK LINKS Home Store Articles Podcasts Recipes About Us Contact Us Partner With Us TOP PRODUCTS 100% Grass Fed Beef Sticks Pasture-Raised Pork Sticks 100% Grass Fed Bone Broth Protein 100% Grass Fed Beef Organ Complex Essential C Complex Apple Cider Vinegar Complex Turmeric Complex Supergreens GET EXCLUSIVE DEALS & MORE Sign Up Get exclusive deals, health tips, and product updates simply by prov

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Pique Life

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Claim 12 samples with any purchase. A $30 gift, on us!

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RYZE Mushroom Coffee

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HOW I RYZE Join The RYZE Club For exclusive offers, giveaways, and wellness tips Enter your email and select the subscribe button to sign up for our newsletter. Email ㅤSIGN UPㅤ

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Seed

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[logo] Home Pioneering microbiome science [R+D] for human and planetary health since 2016. Science with Seed—nerdy reads for your inbox. By signing up you consent to receive Seed emails. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Sports Research

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Be the first to know about new products, exclusive offers, and much more.

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Vital Proteins

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Scratch cards, card flips, wheels and beat-the-dealer units are the loudest thing in DTC capture right now. 11 of the 54 brands in this document already run one. I pulled the four named examples apart to see what is really underneath, because the mechanic and the legal structure are two different questions and most brands blur them.

Machine 1: what a properly built prize promotion carries

Both of these are live pages, quoted verbatim. Note that the state exclusion list is the dial: registration and bonding thresholds are what drive it, and the two brands set it differently.

Machine 2: GRÜNS flip-to-win, flipped on camera

Headline is “PICK A CARD for FREE GIFTS and DISCOUNTS” over a grid of face-down cards. The counter underneath reads “You've collected 0/4 prizes!” and the button says “Flip 4 More Cards”. I flipped one: it revealed FREE SHIPPING, the counter moved to 1/4 and the button became “Flip 3 More Cards”. You are not gambling, you are being walked through an offer stack four beats at a time.

GRÜNS flip-to-win, before any flip: 0/4 collected

After one flip: FREE SHIPPING revealed, 1/4 collected, three flips to go

Two things confirm it is presentation rather than chance. There is no email or phone field anywhere on the page, so it is not a capture unit at all, and there are no rules or odds links, because nothing is being drawn. It sits on the path to Add to Cart.

And it is a programme, not a gimmick. GRÜNS runs flip-to-win in variants by audience, benefit, offer type and collaboration: flip-to-win, flip-to-win-glp-1, gut-health-gwp-flip-to-win, gut-health-gwp-flip-to-win-pdp, flip-to-win-three-flavors-sub, flip-to-win-minions. I loaded the generic, the GLP-1 and the gut-health versions: identical mechanics and the same first reveal in all three, so the game logic is fixed and only the surrounding page changes.

The capture half sits on a different page, and it takes a phone number

GRÜNS' first-order landing pages are where contact details are actually collected. They carry both an email and a phone field and they link to the monthly Apple Watch giveaway rules. They are also cut by paid channel and by city: first-order-firecracker, first-order-firecracker-applovin, first-order-firecracker-snapchat, firecracker-chicago, firecracker-vip, plus surprise-* variants per flavour and collaboration.

GRÜNS first-order LP: 'UP TO 61% OFF', email + phone capture, giveaway rules linked

The same LP served to Snapchat traffic

Worth noting against our own gap: only 3 of the 54 brands in this document ask for a phone number on site, and GRÜNS is doing it on the paid landing page rather than in a pop-up.

The pop-up half, from the main sweep

Same mechanic, delivered as an overlay instead of a page. All four of these were captured on 27 August.

Physician's Choice: scratch to reveal 40% off

Everyday Dose: 70% off plus 8 free gifts

Transparent Labs: mystery discount, 'No thanks, I'll pay full price'

Obvi: scratch to reveal 20% off

One vendor is behind most of it

Alia appears on 9 of the brands examined for this document: Physician's Choice, Everyday Dose, Double Wood, Heart & Soil, Pique Life, Ghost, Splitflask, GRÜNS and Javvy. Every one of them runs either the reveal pattern or a question-first pattern. This is what makes the trend look like a wave: it is a template that ships with the app, at $100 a month self-serve, not nine independent creative decisions.

Evidence the novelty is already rotating out

Splitflask's stop-the-clock game, where you try to halt a timer at exactly two seconds, was not running when I loaded the site on 27 August. What served instead was a plain overlay: “ENJOY 10% OFF SPLITFLASK / Your email address / YES PLEASE / TRUSTED BY 30,000+ BEVERAGE GOBLINS WORLDWIDE!”. Either it is in rotation or it has been retired. A game that gives the offer away even when you lose has a short shelf life, because the second time a shopper sees it the outcome is already known.

Splitflask on 27 August: a plain 10% off overlay, no game

Everything above watches these brands from the outside, through a browser. This section joins two TrendTrack datasets onto the same 54 brands, pulled 2 September 2026: the welcome emails their capture programmes actually send (US-collected, so it sees brands whose pop-ups refused a Madrid IP), and the Meta ad landing pages they keep paying to run.

⚠ Read the numbers as floors, not censuses. The email archive holds one to five welcomes per brand, collected from TrendTrack's own US seed inboxes on their schedule, not ours — and its “Welcome” label is loose: a few records are mis-filed campaigns, and one goli.com record is another sender entirely. Where a brand's records disagree, the table shows the most welcome-like subject (explicit welcome first, then a double-opt-in confirm, then newest); offer counts above use the same rule. Landing-page counts cover Meta-tracked ads only, and an ad that stays active is revealed preference — TrendTrack publishes no open, click or conversion data, so persistence is the strongest signal available, not proof. Pull date 2 September 2026; refresh monthly alongside the C2 re-crawl.

Every brand that showed no overlay to our Madrid-based browser, with its link. Open each from a US connection, wait 30 seconds on the homepage, then trigger exit intent, and screenshot whatever appears. These are the rows most likely to change.

What to do with all of the above: which variants to put into test, in what order, and how to keep pulling competitor data so we learn what actually works rather than what is merely common.